Award-winning motion graphics studio Bait Studio has designed and produced the title sequence for ITV2’s new supernatural drama, Switch. The six-part series, which debuted on ITV2 last week (Monday 15 October) is a new home-grown drama about a group of twenty-something witches who are trying to make their way in the modern big city while also coming to terms with their magical powers.
The stop motion sequence, which Bait shot on the Switch set, centres around the spell book that is integral to the show. The sequence needed to be quirky and colourful and reflective of the characters’ personalities, represented by the four elements (Earth, Air, Wind, Fire).
Paul Nicholas, Bait Studio’s Creative Director, said:
“Using stop-motion allowed us to match the quirky tone of the series, while still maintaining an organic and tangible feel. This meant spending plenty of time in pre-production and planning each shot meticulously. We created a comprehensive computer generated animatic to shoot from and worked very closely with the show’s Executive Producer at each step of the process”.
Bait worked closely with the series’ producer Touchpaper Wales throughout the creative process.
Philip Trethowan, producer of Switch said:
“Bait exceeded my expectations. They were imaginative, collaborative and hard-working and created a title sequence that perfectly sets the tone for the show and of which we’re all very proud”.
Switch is broadcast on ITV2, Mondays at 10pm from October 15
Bait Studio was launched in November 2011 by The Gorilla Group. Headed up by MD, Jon Rennie, Creative Director, Paul Nicholas, and a creative team of award-winning individuals, it provides a fully comprehensive, enhanced motion graphics service. Based in Cardiff, Bait Studio offers a unique graphics solution which will now include the design supervision and co-ordination of VFX, CGI and animation as well as its previous creative design and execution of motion graphics. Its work includes the new animated Ha Ha Hairies for Cartoonito, Channel 4’s Time Team and the recently launched Tales of Friendship with Winnie the Pooh for Disney Junior.
Click here to watch the Switch title sequence:
Click here to visit Bait’s website:
Click here to visit the Switch website:
Client: Touchpaper Wales for ITV2
Creative Director: Paul Nicholas
Lead Designer: Nick Dacey
Producer: Pete Rogers
Director of Photography: James Daniels
Animator: Paul Thomas
Props: Lisa Kinsey
Production Supervisor: Giuliana Merenghi