This 16 seconds Kellogg’s Rice Krispies commercial shows a fantastic combination of the live action, the stop-motion animation, and the 3D animation. It produced by BENT IMAGE LAB and directed by Rob Shaw. The website CG MEET up has published an article “Making of Rice Krispies: Pop To Life” and shows the behind scene video. In the video, a speaker explains all technicians and artist stayed in the same department while they worked on creating the commercial “because they consistently can communicate each others…The integration of all of these different elements is the key. So, when we watch this commercial, we will really feel like all these stuffs are happening on the table.” Please watch this beautifully combined artwork.
Enjoy the video of Kellogg’s Rice Krispies commercial “Spring To Life”
An article of “Making of Rice Krispies: Pop To Life” by CG MEET up