Folded trees, faceted clouds, and layered paper shapes occupy a compact stage in Vetor Zero’s stop-motion campaign for Vuse. Directed by Gabriel Nóbrega, the piece is a useful example of physical fabrication pursuing a clean, graphic finish. Its crisp surfaces can initially suggest a digital scene, even as the depth and overlapping layers come from constructed objects. [1]
Paper construction beneath the polished surface
The team worked with recycled paper, combining rigged objects with replacement animation. Different forms could be exchanged between frames to create controlled changes, including the movement of trees. Paper also created practical difficulties: supports had to hold lightweight objects reliably without damaging the material or dominating the image. Digital cleanup removed rigs from the photographed work. [1]
Lucas Barreto handled cinematography, with Bianca Viani coordinating the animation work and Borys Duque, Carmem Guerra, and Ligia Jeon contributing to the art direction and sets. The lighting was designed to maintain the campaign’s smooth graphic appearance, rather than emphasize every irregularity of the paper surface. [1]
Reading the miniature stage
The finished frames arrange their forms almost like a small theater. Strong curves at the sides frame a shallow space, while folded and cut shapes step forward from the background. A limited palette helps those layers read as one designed system. The image’s clarity depends on the relationship between construction and lighting: shadows must describe depth without muddying the overall composition.
This is craft analysis of an advertising production. Vuse is a vaping brand, and the environmental language visible in the film is the advertiser’s campaign messaging; it is not an independently verified conclusion about the product or its environmental impact.
The animation remains instructive as a study of material control. Stop motion does not have to foreground roughness or visible handling to reveal skilled fabrication. Here, the challenge is to make paper forms move with precision while preserving the physical layering that gives the scene its dimensional character. The finished film and the linked making-of material offer complementary views of that process.
Behind the scenes
Behind the scenes at Vetor Zero
Images from the production
Frame captures from the Vetor Zero / LOBO campaign, directed by Gabriel Nóbrega. Campaign wording belongs to the advertiser.
